Nintendo World is an official store of Nintendo located in New York City at the Rockefeller Center. The store was opened on May 14, 2005. Visitors can purchase many Mario and Nintendo merchandise. Additionally, visitors can play Mario games on the Nintendo World's Nintendo Wiis, Nintendo DSs, and 3DSs.
For some time around January 2010, visitors could go to the store from 12pm to 2pm and talk to the voice actor of Mario, Luigi, and many other characters from the Mario. On November 7, 2010, on the 25th Anniversary of Super Mario Bros., Shigeru Miyamoto was among the guest visitors.