Mario Day: Difference between revisions

'''Mario Day'''<ref name="Mar10 Day 2019">Nintendo of America (March 8, 2019). [https://web.archive.org/web/20211016172051/https://www.nintendo.com/whatsnew/detail/celebrate-mar10-day-with-sales-and-more/ Celebrate Mar10 Day with sales and more]. ''Nintendo''. Archived from the original on October 16, 2021, 17:20:51 UTC via Wayback Machine. Retrieved March 9, 2019.</ref> (also written as '''Mar10 Day''',<ref name="Mar10 Day 2016">Nintendo of America (March 9, 2016). [https://www.youtube.com/watch?v=uoj1d8x2H6c Celebrate Mar. 10 - Mario Day!]. ''YouTube''. Retrieved May 13, 2017.</ref> '''MAR10 Day''', or '''Mario day'''<ref name="Mario Day 2023 commercial">Nintendo of America (March 3, 2023). [https://youtu.be/rNCAjgJTA4I Every Day Is a Mario Day on Nintendo Switch!] (subtitles). ''YouTube''. Retrieved March 3, 2023.</ref>) is an annual celebration of the entire ''[[Mario (franchise)|Mario]]'' franchise. It takes place on March 10 each year because the date, written as "MAR10," looks like "[[Mario|MARIO]]."<ref>[https://www.nationaldaycalendar.com/national-mario-day-march-10/ NATIONAL MARIO DAY – March 10]. ''National Day Calendar''. Retrieved May 12, 2017.</ref><ref>[https://www.daysoftheyear.com/days/mario-day/ 10th March will be... Mario Day]. ''Days of the Year''. Retrieved May 12, 2017.</ref> The holiday could be celebrated by dressing up as Mario, having a ''Mario''-themed party, or simply playing ''Mario'' games,<ref>[https://www.timeanddate.com/holidays/fun/mario-day Fun Holiday – Mario Day]. ''TimeAndDate.com''. Retrieved May 12, 2017.</ref> among others. Although the holiday was not created or declared by [[Nintendo]], the day was unofficially celebrated by most ''Mario'' fans.<ref> nintendolife (March 11, 2014). [https://www.nintendolife.com/news/2014/03/weirdness_10th_march_is_mario_day_apparently Weirdness: 10th March is Mario Day, Apparently]. ''nintendolife.com''. Retrieved March 9, 2023.</ref> Since 2015, Nintendo has officially embraced the holiday and started celebrating annually by promoting ''Mario'' games and holding ''Mario''-themed events.<ref name=NintendoUK2015>NintendoUK (March 10 2015). [https://twitter.com/NintendoUK/status/575250781928034304 It’s Mar 10. Happy #MarioDay! If you’re playing a Mario game today, let us know which one!]. ''Twitter''. Retrieved March 18, 2023.</ref><ref name="Mar10 Day 2017">Nintendo of America (March 9, 2017). [https://web.archive.org/web/20180315154855/https://www.nintendo.com/whatsnew/detail/nintendo-celebrates-mar10-day-by-bringing-smiles-to-people-of-all-ages Nintendo celebrates Mar10 Day by bringing smiles to people of all ages]. ''Nintendo''. Archived from the original on March 15, 2018, 15:48:55 UTC via Wayback Machine. Retrieved May 12, 2017.</ref> On an {{wp|American Broadcasting Company|ABC}} newscast on March 10, 2017, the headline "National Mario Day" was played to celebrate Mario Day, where the reporter talked about Mario Day, its name, and Mario.<ref>23 ABC News | KERO (March 10, 2017). [https://www.youtube.com/watch?v=SkJhqGebErE Happy National Mario Day]. ''YouTube''. Retrieved March 10, 2019.</ref>

In 2015, Nintendo of America posted a tweet on its {{wp|Twitter}} account where the company wished to the {{wp|YouTube}} channel {{wp|Smosh|Smosh Games}} a happy Mario Day and asked them what was their favorite moment in a ''Mario'' game.<ref>@NintendoAmerica (March 10, 2015). [https://twitter.com/NintendoAmerica/status/575329015466229760 Hey, @SmoshGames, Happy #MAR10 Day! What’s your favorite Mario moment of all time? Tell us with #MyMario!] ''Twitter''. Retrieved March 18, 2023.</ref> Another tweet celebrating the holiday was posted by Nintendo UK, where the company asked players which ''Mario'' game they were playing on that day.<ref name=NintendoUK2015 />

In 2016, Nintendo celebrated the holiday by releasing a video on its official YouTube channel titled ''[[Celebrate Mar. 10 - Mario Day!]]'' The video is about a person in a Mario costume walking around Nintendo's office, turning things into ''Mario''-related objects such as turning notepads into [[Nintendo 3DS]] systems. The person also adds ''Mario''-related objects to the office such as several ''Mario'' plushies to a person's desk.<ref name="Mar10 Day 2016" />

In 2017, Nintendo celebrated the holiday by adding a free ''Mario''-themed frame to Facebook and the Messenger Camera that could be used from March 10 at 5 a.m. PT until March 12 at 11:59 p.m. PT.,<ref name="Mar10 Day 2017"/> by putting several ''Mario'' games on sale on Amazon, and by having several [[My Nintendo]] rewards for ''Mario'' titles such as a 30% off discount on ''[[Mario Kart 8]]''. Nintendo also worked with the {{wp|Starlight Children’s Foundation}} by providing new designs for its gowns while making a donation to create 2,000 gowns.<ref name="Mar10 Day 2017"/> [[MAR10 Day 2017 - Mario Quiz|A quiz]] was published that year on the [[Play Nintendo]] website in celebration of Mario Day.

Special events for Mario Day were held in other Nintendo games. In ''[[List of Mario references in Nintendo video games#Animal Crossing: Pocket Camp|Animal Crossing: Pocket Camp]]'', items from the ''Mario'' franchise were available to craft for a limited time.<ref>animalcrossing (March 10 2018). [https://twitter.com/animalcrossing/status/972506134753038336 Happy Mario Day! We're celebrating with the Super Mario Crossover Event. Craft Mario-themed items such as the Super Mushroom and big bro's tee! #PocketCamp]. ''Twitter''. Retrieved March 11, 2019.</ref><ref>animalcrossing (March 10 2018). [https://twitter.com/animalcrossing/status/972551434104385538 Time to craft some SUPER cool items! During Round 1 of the Super Mario Crossover Event, you'll have a chance to dress like the man himself! #PocketCamp]. ''Twitter''. Retrieved March 11, 2019.</ref>

In 2019, Nintendo released a promotion in Europe where buyers who purchased ''[[Super Mario Odyssey]]'', ''[[New Super Mario Bros. U Deluxe]]'', ''[[Mario Kart 8 Deluxe]]'', ''[[Super Mario Party]]'', or ''[[Mario Tennis Aces]]'' between the 8th and 10th of March would receive double Gold Points.<ref>Craddock, Ryan (March 8, 2019). [http://www.nintendolife.com/news/2019/03/get_double_gold_reward_points_when_buying_top_mario_switch_games_this_weekend_europe Get Double Gold Reward Points When Buying Top Mario Switch Games This Weekend (Europe)]. ''Nintendo Life.'' Retrieved March 8, 2019.</ref> In North America, Nintendo released several My Nintendo discounts on ''Mario'' games,<ref>Craddock, Ryan (March 4, 2019). [http://www.nintendolife.com/news/2019/03/nintendo_celebrates_mario_day_with_lots_of_mario_game_discounts_north_america Nintendo Celebrates Mario Day With Lots Of Mario Game Discounts (North America)]. ''Nintendo Life.'' Retrieved March 8, 2019.</ref> discounted download codes for the games that where included in the My Nintendo promotion in Europe to cost $39.99 from participating retailers,<ref name=Mar102019>Craddock, Ryan (March 8, 2019). [http://www.nintendolife.com/news/2019/03/the_mario_deals_just_keep_coming_with_savings_on_games_and_switch_consoles_in_north_america The Mario Deals Just Keep Coming With Savings On Games And Switch Consoles In North America]. ''Nintendo Life.'' Retrieved March 8, 2019.</ref> and discounted [[Nintendo Switch]] systems with one of five select ''Mario'' games to cost $329.98.<ref name=Mar102019/>

Nintendo also released an episode of Nintendo Minute on its official YouTube channel titled "Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute." In this video, series' hosts Kit and Krysta rank several ''Mario'' enemies based on several categories, such as which would be the most annoying pet.<ref>Nintendo of America (March 8, 2019). [https://web.archive.org/web/20220602185103/https://www.youtube.com/watch?app=desktop&v=rKNj9y7L-6I Mar10 Day Character Bracket: Mario’s Enemies - Nintendo Minute]. ''YouTube.'' Archived from the original on June 2, 2022, 18:51:03 UTC via Wayback Machine. Retrieved March 9, 2019.</ref> Nintendo of America made a celebratory tweet for the holiday asking how fans will celebrate Mar10 Day.<ref>NintendoAmerica (March 7 2019). [https://twitter.com/NintendoAmerica/status/1103671651617595393 ''Wahoo! It’s almost March 10, and that means #MAR10Day is just around the corner! How do you plan on celebrating our hero’s special day?'']. ''Twitter.'' Retrieved March 9 2019.</ref> There were also several ''Mario''-related activities that took place at the Nintendo New York store, which were sponsored by Frito-Lay Variety Packs.<ref name="Mar10 Day 2019"/>

The event "It's All About Mario Event" returned in ''Super Mario Run'', and the player was given 10 Rally Tickets as a log-in bonus. In ''[[List of Mario references in Nintendo video games#Animal Crossing: Pocket Camp|Animal Crossing: Pocket Camp]]'', Mario's hat and outfit were gifted for all players,<ref>animalcrossing (March 10, 2019). [https://twitter.com/animalcrossing/status/1104792783972417538 Did you know that March 10th is Mario Day? I didn't realize why until someone wrote "Mar. 10" as the date on a campsite document. Hehe! To celebrate our favorite mustachioed man's special day, we're giving everyone a Mario Hat to start! More gifts and events are on the way, too!]. ''Twitter''. Retrieved March 11 2019.</ref> and several ''Mario''-themed wallpaper and flooring were available for crafting.<ref>animalcrossing (March 10, 2019) [https://twitter.com/animalcrossing/status/1104822983183515649 As part of the Mario Day celebration, we're releasing a special Super Mario Wall & Floor Collection! Use the items from this collection to make your cabin look like a level from a Super Mario game, and then pose for a photo in your new Mario outfit! Yippee!]. ''Twitter''.  Retrieved March 11, 2019.</ref> Several of the furniture from the prior Mario-related event returned, and the Fishing Tourney 12 for the game featured [[Cheep Cheep]]s, [[Eep Cheep]]s, [[Cheep Chomp]]s, and [[Blooper]]s as catchable fish.<ref>Nintendo Wire (March 14, 2019). [https://nintendowire.com/news/2019/03/14/jump-up-and-join-in-pocket-camps-mario-themed-fishing-tourney/ Jump up and join in Pocket Camp’s Mario themed fishing tourney!]. ''Nintendo Wire''. Retrieved March 15, 2019.</ref>

The [[Mario Bros. Tour]] in ''[[Mario Kart Tour]]'' featured Mario and [[Luigi]] wearing their ''Donkey Kong'' and ''[[Super Mario Bros.: The Lost Levels]]'' outfits, respectively, and ran until the actual Mario Day. Select ''Mario'' games had a $20 discount in the US eShop resulting in $39.99 from March 8, 2020 (9:00 a.m. PT) to March 14, 2020 (11:59 p.m. PT), them being ''[[Super Mario Maker 2]]'', ''[[Super Mario Party]]'', ''[[Mario & Sonic at the Tokyo 2020 Olympic Games]]'', and ''[[Yoshi's Crafted World]]''.<ref>Nintendo of America (March 8, 2023). [https://web.archive.org/web/20211022234441/https://www.nintendo.com/whatsnew/detail/2020/save-on-select-mario-games/ Save on select Mario games!] ''Nintendo''. Archived from the original on October 22, 2021, 23:44:41 UTC via Wayback Machine. Retrieved March 11, 2023.</ref> LEGO and Nintendo released short videos on their Twitter accounts, teasing a LEGO and ''Mario'' crossover, which was eventually announced as [[LEGO Super Mario|LEGO ''Super Mario'']].<ref>NintendoAmerica (March 10, 2020). [https://twitter.com/NintendoAmerica/status/1237363045271126017?s=20 Something fun is being built! Stay tuned… #LEGO #LEGOSuperMario @LEGO_Group]. ''Twitter''. Retrieved March 10, 2020.</ref> Unlike in 2017 and 2018, there was no ''Mario'' crossover event with ''Animal Crossing: Pocket Camp'', likely due to them doing an event focusing on the then-impending release of ''Animal Crossing: New Horizons''.

Aside from various events relating to the [[Super Mario Bros. 35th Anniversary|''Super Mario Bros.'' 35th Anniversary]] event such as those included in ''Animal Crossing: Pocket Camp'' and ''Animal Crossing: New Horizons'', a 35% off sale was held for ''Super Mario Maker 2'', ''Mario Tennis Aces'', ''[[Luigi's Mansion 3]]'', and ''Super Mario Party''. The [[Mario Tour (2021)|Mario Tour]]'s starting date in ''[[Mario Kart Tour]]'' also coincides with Mario Day. A special ''[[Know Your Nintendo]]'' [[Super Mario 3D World (Know Your Nintendo)|video]] was also released that day on the official YouTube channel with five questions (three standard questions and two bonus questions) focusing on the ''Super Mario'' series.<ref>Nintendo of America (March 10, 2021). [https://youtu.be/5OuhIuyppBQ Do You Know Your Nintendo? - Episode 6]. ''YouTube''. Retrieved October 27, 2022.</ref>

[[Super Nintendo World]] in Universal Studios Hollywood was announced to open in 2023.<ref>UniStudios (March 10, 2022). [https://twitter.com/UniStudios/status/1501979735978655747?s=20&t=fqwNWApht-KlpJonCsLiKA #SuperNintendoWorld is opening in 2023 at Universal Studios Hollywood! Level up with exclusive merch at the Feature Presentation store, opening soon.] ''Twitter''. Retrieved March 11, 2022.</ref> Three new [[LEGO Super Mario|LEGO ''Super Mario'']] sets and a LEGO [[Princess Peach]] were also announced.<ref>NintendoAmerica (March 10, 2022). [https://twitter.com/NintendoAmerica/status/1501890635468611588?s=20&t=VgzvmGDin7dBRIpGJ5AhGA Fun-packed new #LEGOSuperMario Expansion Sets and characters are coming later this year, including the fabulous new LEGO Peach! #Mar10Day]. ''Twitter''. Retrieved March 11, 2022.</ref> Various games such as ''Mario Kart 8 Deluxe'', ''[[Super Mario 3D World + Bowser's Fury]]'', ''New Super Mario Bros. U Deluxe'', ''Luigi's Mansion 3'' and its DLC packs, ''Yoshi's Crafted World'', ''Mario + Rabbids Kingdom Battle'', and ''[[Mario & Sonic at the Olympic Games Tokyo 2020]]'' also received discounts.<ref>@NintendoAmerica (March 7, 2022). [https://twitter.com/NintendoAmerica/status/1500909410692083712 "''Save on select games featuring Mario and friends. Sale ends 11:59 p.m. PT on 3/13.''"] ''Twitter''. Retrieved March 11, 2022.</ref>

In 2023, Nintendo issued an official motto for the event, "'''Every Day Is a Mario Day'''," used in some promotional material,<ref>NintendoAmerica (March 10, 2023). [https://twitter.com/NintendoAmerica/status/1634218834272854016 Celebrate #MAR10Day with a #NintendoSwitch system bundle that includes Red Joy-Con controllers and your choice of a free Mario full game download! This bundle is available NOW at My Nintendo Store and select retailers: ]. ''Twitter''. Retrieved April 4, 2023. ([https://web.archive.org/web/20230310163840/https://twitter.com/NintendoAmerica/status/1634218834272854016 Archived] March 10, 2023, 16:38:40 UTC via Wayback Machine.)</ref> including a [[Mario Day song|song themed around Mario Day]].<ref name="Mario Day 2023 commercial"/> On March 1, a ''Mario''-themed party was held at [[Nintendo New York]], featuring special guests Mario, Luigi, and Ryan Kaji from the YouTube channel {{wp|Ryan's World}}. Visitors could meet Ryan and play Nintendo Switch games with him.<ref name="NoA website news 2023">March 2, 2023. [https://www.nintendo.com/whatsnew/nintendo-powers-up-mar10-day/ Nintendo powers up MAR10 Day with a month full of Mario-related activities]. nintendo.com. Retrieved March 6, 2023. ([https://web.archive.org/web/20230302190824/https://www.nintendo.com/whatsnew/nintendo-powers-up-mar10-day/ Archived] March 2, 2023, 19:08:24 UTC via Wayback Machine.)</ref> In ''[[Mario Kart Tour]]'', the [[Mario Tour (2023)|Mario Tour]] began on March 7 and ended on March 21, and it ran at the same time as an in-game celebration titled the "Mario event." The final trailer of ''[[The Super Mario Bros. Movie]]'' premiered in a dedicated Nintendo Direct presentation on March 9, 14:00 PT<ref>NintendoAmerica (February 22, 2023). [https://twitter.com/NintendoAmerica/status/1628394306615808001 Join us at 2:00 p.m. PT on 3/9 for the world premiere of The Super Mario Bros. Movie's final trailer! No game information will be included in this #NintendoDirect. #SuperMarioMovie 📽️: ]. ''Twitter''. Retrieved February 22, 2023. ([https://web.archive.org/web/20230222161245/https://twitter.com/NintendoAmerica/status/1628394306615808001 Archived] February 22, 2023, 16:12:45 UTC via Wayback Machine.)</ref>—in other words, on Mario Day in most countries in the Eastern Hemisphere. Several other movie-related publicity was released during this time, such as a cast interview with Fandango<ref>https://youtu.be/uVmbFp843po</ref> and a theme song singalong on ''The Tonight Show Starring Jimmy Fallon''.<ref>https://youtu.be/h4nq-JDPDgA</ref> An event promoting the film in ''[[Super Mario Run]]'' began on March 10 and ends on May 31.<ref>@NintendoAmerica (March 10, 2023). [https://twitter.com/NintendoAmerica/status/1634292800706555906 We're holding a special event in the Super Mario Run game in tandem with The Super Mario Bros. Movie! Those who have not yet purchased the game can get a special discount from the normal price until May 30, 2023 at 11:59pm PT.] ''Twitter''. Retrieved March 18, 2023.</ref> Wave 4 of the [[Mario Kart 8 Deluxe – Booster Course Pass|''Mario Kart 8 Deluxe'' – Booster Course Pass]] DLC pack was released on the same day;<ref>Nintendo (March 2, 2023). [https://youtu.be/mg-YQ1k57Gg Rev those engines for Wave 4 of the #MarioKart 8 Deluxe – Booster Course Pass, coming March 9th!] ''YouTube''. Retrieved March 2, 2023.</ref> both Wave 4 of the Booster Course Pass and the aforementioned Mario Tour of ''Mario Kart Tour'' introduced [[DS Mario Circuit|Mario Circuit]] from ''[[Mario Kart DS]]'' to their respective games. The "[[Dry Bowser]] Castle Battle" [[LEGO Super Mario|LEGO ''Super Mario'']] expansion set and LEGO [[Donkey Kong]] were also announced.<ref>LEGO (March 10, 2023). [https://www.youtube.com/watch?v=1L8qJUwZ94A LEGO® Super Mario™ YouTube Premiere celebrating MAR10 Day]. ''YouTube''. Retrieved March 18, 2023.</ref> On March 11, select {{wp|GameStop}} stores offered visitors free ''Mario''-themed items.<ref name="NoA website news 2023"/>

A Nintendo Switch bundle labeled the "Nintendo Switch Mario Choose One Bundle,"<ref>[https://www.nintendo.com/store/products/nintendo-switch-mario-choose-one-bundle-118107/ Nintendo Switch™ Mario Choose One Bundle]. nintendo.com. Retrieved March 3, 2023. ([https://web.archive.org/web/20230303160835/https://www.nintendo.com/store/products/nintendo-switch-mario-choose-one-bundle-118107/ Archived] March 3, 2023, 16:08:35 UTC via Wayback Machine.)</ref> which includes a ''The Super Mario Bros. Movie'' sticker sheet and a full game download for either ''[[Mario Kart 8 Deluxe]]'', ''[[New Super Mario Bros. U Deluxe]]'', or ''[[Super Mario Odyssey]]'', was released on Mario Day.<ref name="NoA website news 2023"/><ref>Brian (March 2, 2023). [https://nintendoeverything.com/nintendo-reveals-new-mario-switch-bundle/ Nintendo reveals new Mario Switch bundle]. ''Nintendo Everything''. Retrieved March 2, 2023. ([https://web.archive.org/web/20230302140754/https://nintendoeverything.com/nintendo-reveals-new-mario-switch-bundle/ Archived] March 2, 2023, 14:07:54 UTC via Wayback Machine.)</ref> Select Nintendo Switch games and DLC featuring characters from the ''Mario'' franchise received digital discounts: The first wave of discounts ran from March 10, 00:00 PT to March 23, 23:59 PT and involved ''[[Mario Party Superstars]]'', ''[[Donkey Kong Country: Tropical Freeze]]'', and ''[[Yoshi's Crafted World]]''; the second wave lasted from March 24, 00:00 PT to April 7, 23:59 PT and involved ''Mario Kart 8 Deluxe'', ''Super Mario Odyssey'', ''New Super Mario Bros. U Deluxe'', ''[[Super Mario Maker 2]]'', and ''[[Super Mario 3D World + Bowser's Fury]]''.<ref name="NoA website news 2023"/> Similarly, at select retailers between March 5 and March 11, physical editions of certain ''Mario'' games were discounted by up to $20, while ''[[Mario Kart Live: Home Circuit]]'' sets were discounted by $40.<ref name="NoA website news 2023"/>

My Nintendo Mario Day 2020 wallpaper desktop.jpg|My Nintendo desktop wallpaper (2020)

My Nintendo Mario Day 2020 wallpaper smartphone.jpg|My Nintendo smartphone wallpaper (2020)

NI Mario Day 2020 Photo.jpg|Photo to celebrate Mario Day 2020 from Nintendo of America's Instagram account

MKT Mar10 Day.png|Artwork for Mario Day from the ''[[Mario Kart Tour]]'' team

PN Mar10 Day Match-up end pic old.jpg|[[Play Nintendo]] (2021)

2022 Mario Day Sales and Deals banner.jpg|Banner for a selection of Mario Day sales and deals on the Nintendo website (2022)

Mario Day 2023 NSO.jpg|Graphic showing fun facts about games in the ''Super Mario'' series

|Svk=Deň Maria<ref name="LEGO Super Mario SK a">[https://web.archive.org/web/20230313203601/https://www.lego.com/sk-sk/themes/super-mario/about LEGO® Super Mario™]. LEGO.com (Slovak). Archived March 13, 2023, 20:36:01 UTC from the [https://www.lego.com/sk-sk/themes/super-mario/about original] via Wayback Machine. Retrieved March 13, 2023. „''Ste pripravení na Deň MAR10? Oslávte 10. marca Deň Maria balíčkami, VIP odmenami a mnohým ďalším! Zistite, čo všetko môžete urobiť s VIP bodmi z našich špeciálnych balíčkov, ktoré si zakúpite počas dňa MAR10…''“</ref><br>Deň Super Maria<ref name="LEGO Super Mario SK b">[https://www.lego.com/sk-sk/themes/super-mario/mario-day Deň Maria 2023]. LEGO.com (Slovak). Retrieved March 13, 2023. ([https://web.archive.org/web/20230313203557/https://www.lego.com/sk-sk/themes/super-mario/mario-day Archived] March 13, 2023, 20:35:57 UTC via Wayback Machine.)</ref>

|Fra=Journée MAR10<ref>[https://web.archive.org/web/20230312140454/https://www.lego.com/fr-fr/themes/super-mario/about LEGO® Super Mario™]. LEGO.com (French, France). Archived March 12, 2023, 14:04:54 UTC from the [https://www.lego.com/fr-fr/themes/super-mario/about original] via Wayback Machine. Retrieved March 12, 2023. «''Êtes-vous prêt pour la journée MAR10 ?''»</ref>

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