Editing Super Mario Bros. 25th Anniversary

{{italic title|''Super Mario Bros.'' 25th Anniversary}}
{{anniversary infobox
|title=''Super Mario Bros.'' 25th Anniversary
|image=[[File:Super Mario Bros 25th Anniversary Logo.svg|240px]]
|subject=[[Super Mario (series)|''Super Mario'']] series debut<br><small>(September 13, 1985)</small><br>
|years=25 years (as of 2010)
|start=September 13, 2010<ref name=NintendoCorpJP>Nintendo (September 13, 2010). [https://www.nintendo.co.jp/corporate/release/2010/100913.html ニュースリリース : 2010年9月13日]. ''Nintendo JP''. Retrieved November 13, 2022.([https://web.archive.org/web/20100916052958/http://www.nintendo.co.jp/corporate/release/2010/100913.html Archived] <small>September 16, 2010, 05:29:53 UTC via Wayback Machine).</small></ref>
|end=January 10, 2011<ref name=NintendoCorpJP></ref>
|preceded_by=[[Happy! Mario 20th]]
|succeeded_by=[[The Year of Luigi]]
}}

The '''''Super Mario Bros.'' 25th Anniversary''' was an event that took place in the last few months of 2010, celebrating the 25th anniversary of the start of the mainline [[Super Mario (series)|''Super Mario'']] series with the release of ''[[Super Mario Bros.]]'' in 1985. There were hints of the anniversary event as early as September 2, 2010, with a non-public announcement of ''[[Super Mario All-Stars Limited Edition]]'' during a retailer briefing in Japan.<ref>Newton, James (September 2, 2010). [https://www.nintendolife.com/news/2010/09/rumour_nintendo_japan_celebrating_marios_birthday_with_super_mario_collection Rumour: Nintendo Japan Celebrating Mario's Birthday with Super Mario Collection]. ''Nintendo Life''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20100905174149/http://wii.nintendolife.com/news/2010/09/rumour_nintendo_japan_celebrating_marios_birthday_with_super_mario_collection Archived] September 5, 2010, 17:41:49 UTC via Wayback Machine).</small></ref> A logo for the anniversary event was trademarked a few days later, further indicating that an anniversary event was in the works.<ref>Ashcraft, Brian (September 7, 2010). [https://kotaku.com/super-mario-bros-gets-25th-anniversary-logo-5631445 Super Mario Bros. Gets 25th Anniversary Logo]. ''Kotaku''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20190220135145/https://kotaku.com/super-mario-bros-gets-25th-anniversary-logo-5631445 Archived] February 20, 2019, 13:51:45 UTC via Wayback Machine).</small></ref> On September 13, 2010, the 25th anniversary of ''Super Mario Bros.'' was officially announced when [[Nintendo]] revealed ''Super Mario All-Stars Limited Edition''.<ref>Kaplan, Zach (September 13, 2010). [https://www.nintendolife.com/news/2010/09/super_mario_collection_special_pack_revealed Super Mario Collection Special Pack Revealed]. ''Nintendo Life''. Retrieved September 20, 2021. <small>([https://web.archive.org/web/20100916011407/www.wii.nintendolife.com/news/2010/09/super_mario_collection_special_pack_revealed Archived] September 16, 2010, 01:14:07 UTC via Wayback Machine).</small></ref> The anniversary was celebrated with promotional websites, merchandise, [[Club Nintendo (rewards program)|Club Nintendo]] rewards, and several new releases of ''[[Super Mario (franchise)|Super Mario]]''-themed hardware and software, one of which was the release of ''Super Mario All-Stars Limited Edition''.

The anniversary celebration officially came to an end on January 10, 2011.<ref name=NintendoCorpJP></ref> 
{{br|toc=1}}

==Celebration==
[[File:Box US - Super Mario All-Stars Limited Edition.jpg|thumb|200px|[[Super Mario History 1985-2010|''Super Mario History 1985-2010'']]]]
[[File:SMB 25th W1-1.png|thumb|200px|[[Super Mario_Bros.#Alternate versions and re-releases|''25th Anniversary SUPER MARIO BROS.'']]]]
===Games and accessories===
====Wii====
*''[[Super Mario All-Stars Limited Edition]]''
**This came bundled with ''[[Super Mario History 1985-2010]]'', which contained a booklet and soundtrack CD celebrating the ''Super Mario''-franchise history. 
*''[[Super_Mario_Bros.#Alternate_versions_and_re-releases|25th Anniversary SUPER MARIO BROS.]]'' ([[Virtual Console]]) 

====Special console variations/bundles====
=====Wii=====
*[[Wii]] 25th Anniversary Red Edition, which came bundled with the following ''Super Mario''-franchise games depending on region:
**''[[New Super Mario Bros. Wii]]'' - North America
**''New Super Mario Bros. Wii'' + ''[[Donkey Kong (game)|Donkey Kong]]'' ([[Virtual Console]]) - Europe
**''New Super Mario Bros. Wii'' + ''25th Anniversary SUPER MARIO BROS.'' - Australia<ref name=IgnAU>Nicholson, Troy (October 26, 2010). [https://www.ign.com/articles/2010/10/27/au-marios-25th-anniversary-wii-bundles AU: Mario's 25th Anniversary Wii Bundles!]. ''IGN''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20150628052558/https://www.ign.com/articles/2010/10/27/au-marios-25th-anniversary-wii-bundles Archived] June 28, 2015, 05:25:58 UTC via Wayback Machine).</small></ref>
**''25th Anniversary SUPER MARIO BROS.'' - Japan
**''New Super Mario Bros. Wii'' - Korea<ref>Consolevariations [https://consolevariations.com/variation/console/nintendo-wii-red-mario-25th-anniversary-bundle-kor Nintendo Wii Red Mario 25th Anniversary Bundle &#91;KOR&#93;]. ''Consolevariations''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20221113083613/https://consolevariations.com/variation/console/nintendo-wii-red-mario-25th-anniversary-bundle-kor Archived] November 13, 2022, 8:36:13 UTC via Wayback Machine).</small></ref>
**''New Super Mario Bros. Wii'' + ''25th Anniversary SUPER MARIO BROS.'' - Taiwan<ref>Consolevariations [https://consolevariations.com/variation/console/nintendo-wii-super-mario-bros-25th-anniversary-pack Nintendo Wii New Super Mario Bros. Bundle &#91;TW&#93;]. ''Consolevariations''. Retrieved October 1, 2021. <small>([https://web.archive.org/web/20221113084031/https://consolevariations.com/variation/console/nintendo-wii-super-mario-bros-25th-anniversary-pack Archived] November 13, 2022, 08:40:31 UTC via Wayback Machine).</small></ref>
**''New Super Mario Bros. Wii'' + ''25th Anniversary SUPER MARIO BROS.'' - Hong Kong<ref>Consolevariations [https://consolevariations.com/variation/console/nintendo-wii-new-super-mario-bros-bundle-hk Nintendo Wii New Super Mario Bros. Bundle &#91;HK&#93;]. ''Consolevariations''. Retrieved November 13, 2022. <small>([https://web.archive.org/web/20221114205025/https://consolevariations.com/variation/console/nintendo-wii-new-super-mario-bros-bundle-hk Archived] November 14, 2022, 20:50:25 UTC via Wayback Machine</small></ref>
*Red [[Wii Remote Plus]] and [[Nunchuk]] that came bundled with all Red Edition Wiis
*The  Europe and Australia-exclusive 25th Anniversary [[Wii]] "''[[Mario Kart Wii]]'' Pack", which came bundled with the following depending on the region: 
**White Wii, White Wii Remote Plus, ''Mario Kart Wii'', White [[Wii Wheel]], and ''25th Anniversary SUPER MARIO BROS.'' - Australia<ref name=IgnAU></ref>
**Black Wii, Black Wii Remote Plus, ''Mario Kart Wii'', Black [[Wii Wheel]], and ''Donkey Kong'' - Europe<ref>Newton, James (November 12, 2010). [https://www.nintendolife.com/news/2010/11/limited_edition_mario_kart_wii_bundle_under_starters_orders Limited Edition Mario Kart Wii Bundle Under Starter's Orders]. ''Nintendo Life''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20101114101016/https://www.wii.nintendolife.com/news/2010/11/limited_edition_mario_kart_wii_bundle_under_starters_orders Archived]) November 14, 2010, 10:10:16 UTC via Wayback Machine).</small></ref>

=====Nintendo DSi/DS=====
*[[Nintendo DSi|Nintendo DSi XL]] 25th Anniversary Red Edition, which came bundled with the following ''Super Mario''-franchise game depending on region:
**''[[Mario Kart DS]]'' - North America
**''[[New Super Mario Bros.]]'' - Europe
**Japan did not receive a ''Super Mario''-themed game in it's bundle.
*The Japan-exclusive [[Nintendo DSi]] 25th Anniversary Red Edition, which was sold exclusively at {{wp|7-Eleven|7-Eleven}} convenience stores.<ref name=7elevenjpn>IGN Staff (September 30, 2010). [https://www.ign.com/articles/2010/09/30/super-mario-bros-anniversary-dsi-set-for-japan Super Mario Bros. Anniversary DSi Set for Japan]. ''IGN''. Retrieved September 20, 2021. <small>([https://web.archive.org/web/20141007164742/https://www.ign.com/articles/2010/09/30/super-mario-bros-anniversary-dsi-set-for-japan Archived] October 7, 2014, 16:47:42 UTC via Wayback Machine).</small></ref>
*The China-exclusive [[iQue|iQue DS Lite]] 25th Anniversary Red Edition.<ref>Consolevariations [https://consolevariations.com/variation/console/nintendo-ds-lite-ique-mario-25th-anniversary iQue DS Lite Mario 25th Anniversary Console]. ''Consolevariations''. Retrieved September 19, 2021.<small>([https://web.archive.org/web/20221113101328/https://consolevariations.com/variation/console/nintendo-ds-lite-ique-mario-25th-anniversary Archived] November 13, 2022, 10:13:28 UTC via Wayback Machine).</small></ref>

===In-game events===
====Nintendo Channel====
*On December 2010, the [[Nintendo Channel]] released two volumes of an anniversary-themed series called "Interview with [[Shigeru Miyamoto]]".<ref>The Mushroom Kingdom (October 16, 2012). [https://themushroomkingdom.net/interview_miyamoto_nc_smb_25th.shtml Interview with Shigeru Miyamoto Volumes 1 and 2]. ''The Mushroom Kingdom''. Retrieved May 19, 2022. <small>([https://web.archive.org/web/20121016102413/https://themushroomkingdom.net/interview_miyamoto_nc_smb_25th.shtml Archived] October 16, 2012, 10:24:13 UTC via Wayback Machine).</small></ref> Each volume featured series creator Shigeru Miyamoto discussing his personal development experience on the Mario series and its history.<ref>NintenDaanNC (December 7, 2010). [https://www.youtube.com/watch?v=PygLhZ_dq78 (NC US) Super Mario Bros. 25th Anniversary - Interview with Shigeru Miyamoto #1]. ''YouTube''. Retrieved May 19, 2022. <small>([https://web.archive.org/web/20140311200034/https://www.youtube.com/watch?v=PygLhZ_dq78 Archived] March 11, 2014, 20:00:34 UTC via Wayback Machine).</small></ref><ref>NintenDaanNC (December 7, 2010). [https://www.youtube.com/watch?v=DNa0M1gymgA (NC US) Super Mario Bros. 25th Anniversary - Interview with Shigeru Miyamoto #2]. ''YouTube''. Retrieved May 19, 2022. <small>([https://web.archive.org/web/20130611111705/https://www.youtube.com/watch?v=DNa0M1gymgA Archived] June 11, 2013, 11:17:05 UTC via Wayback Machine).</small></ref>
*The November 8, 2010 episode of [[nwiki:Nintendo Week|Nintendo Week]] featured a segment focusing on the ''Super Mario Bros.'' 25th Anniversary and the various hardware and software being released for the celebration.<ref>NintenDaanNC (November 8, 2010). [https://www.youtube.com/watch?v=4XIaJ6fGIvY (NC US) Nintendo Week 11/8]. ''YouTube''. Retrieved May 19, 2022. <small>([https://web.archive.org/web/20221113104813/https://www.youtube.com/watch?v=4XIaJ6fGIvY Archived] November 13, 2022, 10:48:13 UTC via Wayback Machine).</small></ref>
**During the segment, Gary and Alison unboxed the North American 25th Anniversary Red Edition [[Wii]] and [[DSi XL]] bundles. They also promoted ''[[Super Mario All-Stars Limited Edition]]'' and its contents.
**A special message from [[Shigeru Miyamoto]] was shown at the end of the segment where he discussed the 25th anniversary-themed hardware and software and thanked fans for playing ''[[Super Mario (franchise)|Super Mario]]'' games.

====''Flipnote Studio''====
[[File:The Mario Drawing Song.jpg|thumb|200px|[[The Mario Drawing Song]]]]
*A "Make Your Own Mario Flipnote" contest for ''[[nwiki:Flipnote Studio|Flipnote Studio]]'' was held to commemorate the anniversary. The contest required participants to create ''Super Mario''-franchise themed flipnotes and chosen winners would have their submissions commented on by either [[Shigeru Miyamoto]], [[Takashi Tezuka]], or [[Yoshiaki Koizumi]];<ref>Nintendo (2011). [https://web.archive.org/web/20110312091709/http://www.nintendo.com/sites/mario/make-your-own-flipnote/ Celebrate Mario : Make Your Own Flipnote]. ''Nintendo''. Retrieved November 13, 2022. <small>(Archived March 12, 2011, 09:17:09 UTC via Wayback Machine).</small></ref> all of whom worked on and helped create the original ''[[Super Mario Bros.]]''
*[[The Mario Drawing Song]] was created by Nintendo to promote the ''Super Mario Bros.'' 25th Anniversary-themed competition on the application. The song has since been referenced and used in other ''Super Mario''-related media.

===Nintendo World Store event===
A ''Super Mario Bros.'' 25th Anniversary event was held on November 7th, 2010 at the [[Nintendo New York|Nintendo World Store]] and was attended by series creator [[Shigeru Miyamoto]] and then-[[Nintendo of America]] president [[Reggie Fils-Aime]].<ref name=NintendoLifeNov8>Newton, James (November 8, 2010). [https://www.nintendolife.com/news/2010/11/miyamoto_and_reggie_honour_marios_25th_with_amazing_cake Miyamoto and Reggie Honour Mario's 25th with Amazing Cake]. ''Nintendo Life''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20140123044408/https://www.nintendolife.com/news/2010/11/miyamoto_and_reggie_honour_marios_25th_with_amazing_cake Archived] January 23, 2014, 04:44:08 UTC via Wayback Machine).</small></ref>
*Shigeru Miyamoto created a 25th Anniversary-themed ''Super Mario'' drawing to be displayed at the event.<ref>Yoon, Andrew (November 7, 2010). [https://www.engadget.com/2010-11-07-happy-birthday-mario-we-share-cake-with-mario-and-miyamoto-at.html Happy birthday, Mario! We share cake with Mario and Miyamoto at NYC's Nintendo World Store]. ''engadget''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20220419004132/https://www.engadget.com/2010-11-07-happy-birthday-mario-we-share-cake-with-mario-and-miyamoto-at.html Archived] April 19, 2022, 00:41:32 UTC via Wayback Machine).</small></ref>
*A ''Super Mario Bros.''-themed cake was created for the event and was cut by Shigeru Miyamoto.<ref name=NintendoLifeNov8></ref>
*Gary from [[nwiki:Nintendo Week|Nintendo Week]] was in attendance to interview various fans about the event and their personal experiences with the Mario-series.<ref> KirbyGCN17 (November 7, 2010). [https://youtu.be/fyLFpCGdGfU?t=17 Super Mario Bros. 25th Anniversary at Nintendo World Store]. ''YouTube''. Retrieved May 19. 2022. <small>([https://web.archive.org/web/20221116223440/https://www.youtube.com/watch?v=fyLFpCGdGfU Archived] November 16, 2022, 22:34:40 UTC via Wayback Machine).</small></ref>
*''Super Mario Bros.'' {{wp|Speedrun|speedrunner}} Andrew Gardikis attempted to beat his record time in front of Shigeru Miyamoto.<ref name=NintendoLifeNov8></ref><ref>superjerjer1 (November 10, 2010). [https://www.youtube.com/watch?v=lMTt6PAbJxI Andrew Gardikis Speedrun Super Mario Bros with Miyamoto Watching]. ''YouTube''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20200707001240/https://www.youtube.com/watch?v=lMTt6PAbJxI Archived] July 7, 2020, 00:12:40 UTC via Wayback Machine).</small></ref>

<gallery>
File:Mario 25th cake.jpg|[[Shigeru Miyamoto]] cutting the ''Super Mario Bros.''-themed cake at the 25th Anniversary event.
File:Super Mario Bros 25th NWS Celebration Cake by Pink Cake Box.jpg|The ''Super Mario Bros.''-themed cake celebrating ''Mario's'' 25th anniversary.
File:SMB25th.jpg|The 25th Anniversary ''[[Mario]]'' drawing [[Shigeru Miyamoto]] created for the event
</gallery>

===Merchandise===
*Japanese publisher {{wp|Enterbrain|Enterbrain}} released the ''[[Super Mario]] 25th Anniversary Commemorative Book'' which featured an interview with [[Shigeru Miyamoto]] and contained many other ''[[Super Mario (franchise)|Super Mario]]''-related articles and content.<ref> Amazon [https://www.amazon.co.jp/%E3%82%B9%E3%83%BC%E3%83%91%E3%83%BC%E3%83%9E%E3%83%AA%E3%82%AA25%E5%91%A8%E5%B9%B4%E8%A8%98%E5%BF%B5%E3%83%96%E3%83%83%E3%82%AF-%E3%82%A8%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%96%E3%83%AC%E3%82%A4%E3%83%B3%E3%83%A0%E3%83%83%E3%82%AF/dp/4047269816#detailBullets_feature_div スーパーマリオ25周年記念ブック (エンターブレインムック)]. ''Amazon JP''. Retrieved September 27, 2021. <small>([https://web.archive.org/web/20101130020151/https://www.amazon.co.jp/%E3%82%B9%E3%83%BC%E3%83%91%E3%83%BC%E3%83%9E%E3%83%AA%E3%82%AA25%E5%91%A8%E5%B9%B4%E8%A8%98%E5%BF%B5%E3%83%96%E3%83%83%E3%82%AF-%E3%82%A8%E3%83%B3%E3%82%BF%E3%83%BC%E3%83%96%E3%83%AC%E3%82%A4%E3%83%B3%E3%83%A0%E3%83%83%E3%82%AF/dp/4047269816 Archived] November 30, 2010, 02:01:51 UTC via Wayback Machine).</small></ref>
**The Commemorative Book also contained an exclusive anniversary-themed soundtrack known as ''[[SUPER MARIO BROS. 25th Anniversary Special Sound Track PRESS START Edition]]''. It featured three arranged Mario-series songs performed at various {{wp|Press Start: Symphony of Games|Press Start}} concerts.<ref>VGMdb (November 22, 2010). [https://vgmdb.net/album/22052 SUPER MARIO BROS. 25th Anniversary Special Sound Track PRESS START Edition]. ''VGMdb''. Retrieved May 19, 2022. <small>([https://web.archive.org/web/20101202134407/https://vgmdb.net/album/22052 Archived] December 2 ,2010, 13:44:07 UTC via Wayback Machine).</small></ref>
*Japanese {{wp|7-Eleven|7-Eleven}} convenience stores sold an exclusive ''Super Mario Bros.'' 25th Anniversary-themed Nintendo Points Card worth 1000 Nintendo Points.<ref name=7elevenjpn></ref><ref>Atpress (October 7, 2010). [https://www.atpress.ne.jp/news/17123 「スーパーマリオ25周年ニンテンドーポイントプリペイドカード」 セブン-イレブンにて数量限定発売]. ''Atpress''. Retrieved September 20, 2021. <small>([https://web.archive.org/web/20221116224050/https://www.atpress.ne.jp/news/17123 Archived] November 16, 2022, 22:40:50 UTC via Wayback Machine).</small></ref>
*[[Nintendo]] sponsored a special ''Super Mario Bros.'' 25th Anniversary edition of the {{wp|MCV/Develop|MCV}} UK trade magazine.<ref>Walker, Matt and Yeung, Karlie (September 13, 2010). [http://www.nintendoworldreport.com/news/24019/super-marios-25th-anniversary-around-the-world Super Mario's 25th Anniversary Around the World]. ''NintendoWorldReport''. Retrieved September 27, 2021. <small>([https://web.archive.org/web/20160731212833/http://www.nintendoworldreport.com/news/24019/super-marios-25th-anniversary-around-the-world Archived] July 31 ,2016, 21:28:33 UTC via Wayback Machine).</small></ref>
*{{wp|Toys "R" Us|Toys "R" Us}} sold ''Super Mario Bros.'' 25th Anniversary-themed Gift Cards.<ref>naldp56 (October 26, 2021) [https://web.archive.org/web/20220521044244/https://www.collectors.com/action-item/nintendo-super-mario-toysrus-25th-anniversary-souvenir-gift/1980435861079614072 Nintendo Super Mario ToysRUs 25th Anniversary Souvenir Gift Card (Used no value)] ''eBay'' (via ''Collectors''). Retrieved May 21, 2022. <small>(Archived May 21, 2022, 04:42:44 UTC via Wayback Machine).</small></ref> They also acquired reprinted stock of hard-to-find [[Nintendo DS]] Mario-series games at the time, ''[[Mario & Luigi: Partners in Time]]'', ''[[Super Princess Peach]]'', and ''[[Mario Hoops 3-on-3]]''.<ref>Newton, James (September 26, 2010). [https://www.nintendolife.com/news/2010/09/classic_mario_ds_games_get_reprints_at_toys_r_us Classic Mario DS Games Get Reprints at Toys 'R' Us]. ''Nintendo Life''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20100929044752/http://ds.nintendolife.com/news/2010/09/classic_mario_ds_games_get_reprints_at_toys_r_us Archived] September 29, 2010, 04:47:52 UTC via Wayback Machine).</small></ref>
*A ''Super Mario Bros.'' 25th Anniversary promotional drawstring bag and keychain were distributed through currently unknown means.<ref>liquidmetalslime [https://web.archive.org/web/20210927051622/https://www.ebay.com/itm/303949455880?_trkparms=amclksrc%3DITM%26aid%3D1110006%26algo%3DHOMESPLICE.SIM%26ao%3D1%26asc%3D20200818142055%26meid%3D6b967479825b45518bf931ec760d885d%26pid%3D101113%26rk%3D4%26rkt%3D12%26sd%3D233853800723%26itm%3D303949455880%26pmt%3D0%26noa%3D1%26pg%3D2563228%26algv%3DDefaultOrganicWeb&_trksid=p2563228.c101113.m2108 Mario 25th Drawstring Bag with bonus item.]. ''eBay''. Retrieved September 27, 2021. <small>(Archived September 27, 2010, 05:16:22 UTC via Wayback Machine).</small></ref><ref>
garylynnstoys [https://web.archive.org/web/20210927052235/https://www.ebay.com/itm/Super-Mario-Bros-25th-Anniversary-Limited-Edition-Keychain-2010-Promo-Rare-/153484860455?_ul=AR Super Mario Bros. 25th Anniversary Limited Edition Keychain 2010 PROMO RARE]. ''eBay''. Retrieved September 27, 2021. <small>(Archived September 27, 2021, 05:22:35 UTC via Wayback Machine).</small></ref>
*A ''Super Mario Bros.'' 25th Anniversary promotional sheet of stickers featuring sprites from ''[[Super Mario Bros.]]'' was distributed through currently unknown means.<ref>WorthPoint [https://www.worthpoint.com/worthopedia/super-mario-brothers-25th-anniversary-3828975226 SUPER MARIO BROTHERS 25TH ANNIVERSARY RARE PROMO STICKER SHEET 2010 NINTENDO] ''WorthPoint''. Retrieved May 21, 2022. <small>([https://web.archive.org/web/20221116225548/https://www.worthpoint.com/worthopedia/super-mario-brothers-25th-anniversary-3828975226 Archived] November 16, 2022, 22:55:48 UTC via Wayback Machine).</small></ref>
*Rubie's Costume Company released a Super Mario Bros. 25th Anniversary-brand Mario Moustache costume prop.

<gallery>
File:Super Mario 25th Anniversary Commemorative Book Enterbrain.jpg|{{wp|Enterbrain|Enterbrain's}} 25th anniversary book
File:7-Eleven Mario 25th Nintendo Points Prepaid Card.jpg|25th Anniversary-themed Nintendo Points Card
File:MCV UK Trade Magazine Super Mario 25th.jpg|25th anniversary edition of the {{wp|MCV/Develop|MCV}} UK trade magazine
File:Toys R Us Super Mario 25th Gift Card.jpg|25th anniversary-themed {{wp|Toys "R" Us|Toys "R" Us}} gift card
File:Super Mario 25th Promo Drawstring Cinch Bag.jpg|''Super Mario Bros.'' 25th anniversary Drawstring Bag
File:Super Mario 25th Promo Keychain.jpg|''Super Mario Bros.'' 25th anniversary Keychain
File:Super Mario Bros. 25th Anniversary Stickers.jpg|''[[Super Mario Bros.]]''-themed promotional sticker sheet
File:RUBIE'S Super Mario 25th Mario Moustache.jpg|25th anniversary-brand Mario Moustache costume prop 
</gallery>

===Miscellaneous===
[[File:Iwata Asks SMB 25th Interview.jpg|thumb|[[nwiki:Iwata Asks|Iwata Asks]] 25th anniversary interview]]
*A Japanese commercial was created to promote the ''Super Mario Bros.'' 25th Anniversary celebration campaign.<ref>Nintendo (2010). [https://web.archive.org/web/20100916040933/http://www.nintendo.co.jp/mario25th/movie/index.html スーパーマリオ25周年キャンペーン: CM]. ''Nintendo JP''. Retrieved September 19, 2021. <small>(Archived September 16, 2010, 04:09:33 UTC via Wayback Machine).</small></ref><ref>TheMarioBros.net (September 26, 2014). [https://www.youtube.com/watch?v=6m69ay9yHLQ Super Mario Bros 25th Anniversary TV Commercial (Japanese)]. ''YouTube''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20221116230224/https://www.youtube.com/watch?v=6m69ay9yHLQ Archived] November 16, 2022, 23:02:24 UTC via Wayback Machine).</small></ref>
*A special [[nwiki:Iwata Asks|Iwata Asks]] interview between [[wikibound:Shigesato Itoi|Shigesato Itoi]] and [[Shigeru Miyamoto]] was done for the 25th Anniversary discussing the [[Super Mario (series)|''Super Mario'' series]].<ref>Nintendo (September 13, 2010). [https://iwataasks.nintendo.com/interviews/wii/mario25th/0/0 Iwata Asks: Super Mario Bros. 25th Anniversary: Expressing the Inexpressible]. ''Nintendo''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20220702125834/https://iwataasks.nintendo.com/interviews/wii/mario25th/0/0/ Archived] July 2, 2022,13:15:28 UTC via Wayback Machine).</small></ref>
*Various ''Super Mario''-themed wallpapers were created and made available for download on official ''Super Mario Bros.'' 25th Anniversary websites.<ref>Nintendo (2010). [https://web.archive.org/web/20101001090836/http://www.nintendo.co.jp/mario25th/wallpaper/index.html スーパーマリオ25周年キャンペーン: PC壁紙プレゼント]. ''Nintendo JP''. Retrieved May 21, 2022. <small>(Archived October 1, 2010, 09:08:36 UTC via Wayback Machine).</small></ref><ref>The Mushroom Kingdom (October 26, 2011). [https://themushroomkingdom.net/media/smas25/wallpaper Wallpaper | Super Mario All-Stars: 25th Anniversary Edition (Wii)]. ''The Mushroom Kingdom''. Retrieved May 21, 2022. <small>([https://web.archive.org/web/20111026161839/https://themushroomkingdom.net/media/smas25/wallpaper Archived] October 26, 2011, 16:18:39 UTC via Wayback Machine).</small></ref>
*A "''Super Mario Bros.'' 25th Anniversary Video Competition" was held for Europe, requiring participants to send in a video showcasing why they love Mario. Winners would receive a [[Wii]] 25th Anniversary Red Edition bundle.<ref>Nintendo (October 10, 2010). [https://www.nintendo.co.uk/News/2010/Celebrate-25-years-of-Super-Mario-with-two-new-bundles--251925.html Celebrate 25 years of Super Mario with two new bundles!]. ''Nintendo UK''. Retrieved September 20, 2021.</ref>

==Club Nintendo Rewards==
For the duration of the celebration event, [[Nintendo]] offered ''Super Mario Bros.'' 25th Anniversary-themed rewards and prizes on the now-defunct [[Club Nintendo (rewards program)|Club Nintendo rewards program]]. Each region offered unique rewards that were only offered for a limited time; however, some of the rewards were not unique to the 25th Anniversary celebration. Some rewards were previously offered as regular rewards but were later rebranded as anniversary items and released in a different region or vise versa.
===North America=== 
*''[[Super Mario Bros.]]'' Commemorative Pins{{footnote|main|a}}<ref name=GameInformerOct20> Cork, Jeff (October 20, 2010). [https://www.gameinformer.com/b/news/archive/2010/10/20/mario-celebrates-anniversary-by-sticking-it-to-club-nintendo-members.aspx Mario Celebrates Anniversary By Sticking It To Club Nintendo Members]. ''gameinformer''. Retrieved September 19, 2021. <small>([https://web.archive.org/web/20101024073345/https://www.gameinformer.com/b/news/archive/2010/10/20/mario-celebrates-anniversary-by-sticking-it-to-club-nintendo-members.aspx Archived] October 24, 2010, 07:33:45 UTC via Wayback Machine).</small></ref>
*"Evolution of Mario" Screensaver<ref name=GameInformerOct20></ref>

===Europe===
*''Super Mario Bros.'' 25th Anniversary Commemorative Coin and storage pouch<ref>gamememo (February 3, 2011). [http://gamememo.com/2011/02/03/mario-25th-coin/ 欧州のクラブニンテンドーに「スーパーマリオ２５周年記念コイン」が登場]. ''gamememo''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20110207100945/http://gamememo.com/2011/02/03/mario-25th-coin/ Archived] February 7, 2011, 10:09:45 UTC via Wayback Machine).</small></ref>

===Japan===
*''Super Mario Bros.'' 25th Anniversary Original Badge Collection{{footnote|main|b}}<ref name=GamememoNov9>gamememo (November 9, 2010) [http://gamememo.com/2010/11/09/2010-club-nintendo/ ２０１０年のクラブニンテンドーの会員特典]. ''gamememo''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20101113034129/http://gamememo.com/2010/11/09/2010-club-nintendo/ Archived] November 13, 2010, 03:41:29 UTC via Wayback Machine).</small></ref>
*''Super Mario Bros.'' 25th Anniversary Original Handkerchief Set<ref name=GamememoNov9></ref>
====Anniversary Campaign lottery====
During the celebration event, Nintendo of Japan held a limited prize lottery from September 13th, 2010 to January 10th, 2011. To enter into the lottery, members had to register one of the seven specified [[Super Mario]]-series games serial numbers for a chance to win any of the three unique prizes offered. The Mario games that could be registered for entry were ''[[Super Mario All-Stars Limited Edition]]'', ''[[Super Mario Galaxy 2]]'', ''[[New Super Mario Bros. Wii]]'', ''[[New Super Mario Bros.]]'', ''[[Mario Kart Wii]]'', ''[[Mario Kart DS]]'', and ''[[Mario Party DS]]''. There were only a maximum of 10,000 possible winners, with each prize having only a limited amount to giveaway.<ref name=insidegamesSep13>kikai (September 13, 2010). [https://www.inside-games.jp/article/2010/09/13/44347.html 「スーパーマリオ25周年キャンペーン」特設サイトがオープン、プレゼントキャンペーンも実施]. ''INSIDE''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20100916153617/https://www.inside-games.jp/article/2010/09/13/44347.html Archived] September 16, 2010, 15:36:17 UTC via Wayback Machine).</small></ref>
*''Super Mario Bros.'' 25th Anniversary Original Tote Bags (''Super Mario'' and ''Luigi'' colors) - '''2000 Winners'''<ref name=insidegamesSep13></ref>
*''Super Mario Bros.'' 25th Anniversary Original T-Shirt - '''3000 Winners'''<ref name=insidegamesSep13></ref>
*''Super Mario Bros.'' 25th Anniversary Playing Cards - '''5000 Winners'''{{footnote|main|c}}<ref name=insidegamesSep13></ref>

===Unknown Region===
*''Super Mario Bros.'' 25th Anniversary Keychain{{footnote|main|d}}<ref>MyAnimeShelf [https://myanimeshelf.com/figures/1987501_Mario_25th_Anniversary_Keychain Mario 25th Anniversary Keychain]. ''MyAnimeShelf''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20221121030650/https://myanimeshelf.com/figures/1987501_Mario_25th_Anniversary_Keychain Archived] November 21, 2022, 03:06:50 UTC via Wayback Machine).</small></ref>

===Notes===
{{footnote|note|a|Originally released for Japan in 2008 and were instead known as "''Super Mario'' Original Pin Badges".<ref>Dengeki Online (September 5, 2008). [https://dengekionline.com/elem/000/000/103/103888/ クラブニンテンドー、新作ゲームソフトなど新アイテム追加！]. ''Dengeki Online''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20130807061751/https://dengekionline.com/elem/000/000/103/103888/ Archived] August 7, 2013, 06:17:51 UTC via Wayback Machine).</small></ref>}}
{{footnote|note|b|Later released for North America in 2011 as a Platinum Reward and rebranded to the "''Super Mario'' & Friends Pin Badge Collection".<ref>Brian(@NE_Brian) (July 1, 2011). [https://nintendoeverything.com/photos-and-details-of-this-years-platinumgold-club-nintendo-rewards/ Photos and details of this year’s Platinum/Gold Club Nintendo rewards]. ''Nintendo Everything''. Retrieved September 26, 2021. <small>([https://web.archive.org/web/20221121031057/https://nintendoeverything.com/photos-and-details-of-this-years-platinumgold-club-nintendo-rewards/ Archived] November 21, 2022, 03:10:57 UTC via Wayback Machine).</small></ref>}}
{{footnote|note|c|Offered as an "extra chance" reward for entrants who lost the lottery for the other two prizes.<ref name=insidegamesSep13></ref>}}
{{footnote|note|d|There also exists a similar-looking ''Super Mario Bros.'' 25th Anniversary keychain that was created as a promo item. The Club Nintendo keychain is made of metal, has a longer chain, and has '''SUPER MARIO BROS.'' 25th Anniversary" printed in regular font on the back along with the [[Nintendo]] logo.}}

<gallery>
File:Mario pins-1-.jpg|The four bronze ''[[Super Mario Bros.]]'' Commemorative Pins
File:MarioLuigibags.jpg|Mario and Luigi Totebags
File:King of Gamers Mario 25th Club Nintendo reward.jpg|''Super Mario Bros.''-themed T-shirt
File:Mario 25th Playing Cards Club Nintendo reward.jpg|''Super Mario Bros.''-themed Playing cards
File:ClubNintendo - Mario 25th SMB Handkerchief 1.gif|''Super Mario Bros.''-themed Handkerchiefs
File:ClubNintendo - Mario 25th Original Badge Collection 1.gif|''Super Mario Bros.''-themed Badges
File:SM35th Club Nintendo Europe Commemorative Coin.jpg|''Super Mario Bros.'' 25th Anniversary Coin
File:ClubNintendo - Super Mario 25th Keychain.jpg|''Super Mario Bros.'' 25th Anniversary Keychain
</gallery>

==Gallery==
<gallery>
Super Mario Bros 25th Anniversary Logo.svg|The logo used for the 25th Anniversary
Mario25th promotional banner.png|Promotional banner
Red_Mario_Wii.jpg|[[Wii]] ''Super Mario Bros.'' 25th Anniversary Red Edition
25th Anniversary SMB Wii Japanese bundle front.jpg|Japanese Wii bundle preloaded with ''[[Super Mario Bros.#Alternate versions and re-releases|25th Anniversary SUPER MARIO BROS.]]''
SMB 25th Wii NSMBWii Pack AU.jpg|Australian Wii Bundle preloaded with ''25th Anniversary SUPER MARIO BROS.''
25th Anniversary SMB Wii Japanese bundle channel.jpg|''25th Anniversary SUPER MARIO BROS.'' channel screen
SMB 25th Wii Mario Kart Wii Pack AU.jpg|Australia-only White Wii "''[[Mario Kart Wii]]'' Pack" Bundle
SMB 25th Wii Mario Kart Wii Pack EU.jpg|Europe-only Black Wii "''Mario Kart Wii'' Pack" Bundle
MarioDSi.jpg|[[Nintendo DSi XL]] ''Super Mario Bros.'' 25th Anniversary Red Edition
7ElevenMario25thDSi.jpg|Japan-only [[Nintendo DSi]] ''Super Mario Bros.'' 25th Anniversary Red Edition
SMAS25.jpg|''[[Super Mario All-Stars Limited Edition]]''
Cover SMA25A.jpg|''Super Mario All-Stars Limited Edition'' game case
Mario25th.png| ''Super Mario Bros.'' 25th Anniversary promotional artwork 
</gallery>

===Pins===
<gallery>
SMBpin1.jpg|Super Mario Bros. Commemorative Pin (A)
SMBpin2.jpg|Super Mario Bros. Commemorative Pin (B)
SMBpin3.jpg|Super Mario Bros. Commemorative Pin (C)
SMBpin4.jpg|Super Mario Bros. Commemorative Pin (D)
</gallery>

===Wallpapers===
<gallery>
Super Mario 25th Anniversary Wallpaper NoA 1.jpg|''Super Mario'' hitting a 25th Anniversary [[? Block]]
Super Mario 25th Anniversary Wallpaper NoA 2.jpg|Artworks and renders of ''Super Mario'' from each of the mainline series at the time
Super Mario 25th Anniversary Wallpaper NoJ 1.jpg|Various sprites from ''[[Super Mario Bros.]]''
Super Mario 25th Anniversary Wallpaper NoJ 2.jpg|[[World 1-1 (Super Mario Bros.)|World 1-1]] from ''Super Mario Bros.''
Super Mario 25th Anniversary Wallpaper NoJ 3.jpg|The [[Family Computer|Famicom]] boxart of ''Super Mario Bros.''
Super Mario 25th Anniversary Wallpaper NoJ 4.jpg|Photo of a Famicom used for the ''[[Super Mario History 1985-2010]]'' bundle
</gallery>

==Names in other languages==
{{foreign names
|Jap=スーパーマリオ25周年
|JapR=Sūpā Mario 25-Shūnen
|JapM=Super Mario 25th Anniversary
|ChiS=超级马里奥25周年
|ChiSR=Chāojí Mǎlì'ōu 25 Zhōunián
|ChiSM=Super Mario 25th Anniversary
|ChiT=超級瑪利歐25周年
|ChiTR=Chāojí Mǎlì'ōu 25 Zhōunián
|ChiTM=Super Mario 25th Anniversary
|Kor=슈퍼 마리오 25주년
|KorR=Syupeo Mario 25-junyeon
|KorM=Super Mario 25th Anniversary
}}

==See also==
*''[[Super Mario All-Stars Limited Edition]]''
*''[[Super Mario History 1985-2010]]''
*''[[SUPER MARIO BROS. 25th Anniversary Special Sound Track PRESS START Edition]]''
*[[The Mario Drawing Song]]
*[[Happy! Mario 20th]]
*[[The Year of Luigi]]

==External links==
;Websites
*[https://web.archive.org/web/20110111145057/http://mario25th.nintendo.com/ Official North American website] <small>(Internet Archive: Wayback Machine)</small>
*[https://web.archive.org/web/20100916040953/http://www.nintendo.co.jp/mario25th/top.html Official Japanese website] <small>(Archived September 16, 2010, 04:09:53 UTC via Wayback Machine)</small>
*[https://web.archive.org/web/20100918000038/http://gamesites.nintendo.com.au:80/mario-25th-anniversary/ Official Australian website] <small>(Archived September 16, 2010, 15:32:41 UTC via Wayback Machine)</small>

;"Make Your Own Mario Flipnote" contest
*[https://web.archive.org/web/20110312091709/http://www.nintendo.com/sites/mario/make-your-own-flipnote/ Official North American website] <small>(Archived March 12, 2011, 09:17:09 UTC via Wayback Machine)</small>
*[https://www.nintendo.co.jp/ds/dsiware/kguj/ugomemo/index.html Official Japanese website]
*[https://web.archive.org/web/20100916041300/http://www.nintendo.co.jp/mario25th/ugomemo/index.html Official Japanese application instructions] <small>(Internet Archive: Wayback Machine)</small>

==References==
<references/>

{{Special events}}
[[Category:Special events]]