This article is about the Japanese company. For the console sometimes colloquially referred to as a Nintendo, see Nintendo Entertainment System. For the development team, see Nintendo Entertainment Planning and Development.
Nintendo
Current Nintendo logo (2016-present): On May 11, 2016, several months after when Tatsumi Kimishima took the company helm, Nintendo's logo was changed to white-on-red.
Founded September 23, 1889[1]
First Super Mario game Donkey Kong (1981)
Latest Super Mario game Mario & Luigi: Brothership (2024)
Current president Shuntaro Furukawa

Nintendo is a Japanese video game company and the creator of many popular franchises, including the Super Mario franchise, and the company's mascot is Mario himself.

History

The company's signature red logo from 1985 to 2008, used internationally outside Japan and East Asia (top), and gray logo from 2006 to 2016 (bottom). The gray logo is still used in corporate pages.

Originally founded as a hanafuda playing card manufacturer in Kyoto, Japan, on September 23, 1889, Nintendo began exploring game-making after third president Hiroshi Yamauchi began diversifying the company's ventures. Nintendo entered the arcade industry in 1973 and the home console industry in 1977, simultaneously hiring Shigeru Miyamoto as a product designer. In 1978, Nintendo began making arcade video games, licensing titles to other companies for distribution outside Japan. In 1980, Nintendo established a North American division headed by Minoru Arakawa, and the first game that would be distributed by the American division would be Radar Scope. The game did not sell well in the United States, and a number of unsold cabinets remained in warehouses.

Arakawa asked Yamauchi if a new game could be developed and inserted into the unsold Radar Scope cabinets.[2] Yamauchi went through Nintendo's entire talent pool to see who could head the designing of a potential Radar Scope replacement, and the result was Miyamoto designing Donkey Kong. When Donkey Kong was released in 1981, it became a bestseller and marked the introduction of Mario. In 1983, Nintendo introduced the Family Computer, distributing it abroad as the Nintendo Entertainment System two years later. Its success in Japan and North America resulted in Nintendo becoming a dominant player in the video game industry and the revival of the industry in North America, which had been negatively affected by a crash in 1983. The most successful game for the NES, Super Mario Bros., further cemented Nintendo's dominance in the industry. The Super Mario franchise has since become Nintendo's flagship franchise and one of the most well-known brands to originate from video games.

Supported regions

 
Regions with official Nintendo websites

First-party distribution

As a multinational company, Nintendo has established various regional divisions dedicated to marketing and sales of its products outside Japan, including Super Mario games, merchandise, and licensing, located in different gaming markets around the world, and all of them are wholly owned. Two major subsidiaries, Nintendo of America and Nintendo of Europe, have the authority to publish games autonomously. As of August 2024, these divisions include:

  • Nintendo Co., Ltd. (NCL)
  • Nintendo of America, Inc. (NOA)
    •   Federative Republic of Brazil
    •   Argentine Republic
    •   Canada
    •   Republic of Chile
    •   Republic of Colombia
    •   United Mexican States
    •   Republic of Peru
    •   United States of America
  • Nintendo of Europe SE (NOE)
    •   Republic of South Africa
    •   Swiss Confederation
    •   European Union (except Scandinavia, the Balkans, and some former Eastern Bloc states)
    •   Principality of Andorra[3]
    •   Principality of Liechtenstein[3]
    •   Principality of Monaco[3]
    •   Republic of San Marino[3]
    •   Vatican City State[3]
    •   United Kingdom of Great Britain and Northern Ireland (including Overseas Territories and Crown Dependencies in Europe[3])
  • Nintendo Australia Pty. Limited (NAL)
    •   New Zealand
    •   Commonwealth of Australia
  • Nintendo of Korea Co., Ltd. (NOK)
    •   Republic of Korea
  • Nintendo (Hong Kong) Ltd. (NHK)
    •   Hong Kong Special Administrative Region of the People's Republic of China
    •   Macao Special Administrative Region of the People's Republic of China
    •   Republic of China

Third-party distribution

In addition to the above subsidiaries, over the years Nintendo has officially assigned various third-party distribution companies to represent Nintendo and its products (including Super Mario products) in certain markets. These partners may have the authority to handle marketing and sales, but they may vary and are overviewed by one of the three major divisions (NCL, NOA, NOE). As of September 2023, the following partners include:

  • Active Bokei K.K.[4]
    •   Republic of Indonesia
    •   Republic of Singapore
    •   Kingdom of Thailand
    •   Republic of the Philippines
    •   Malaysia
    •   United Arab Emirates
    •   Sultanate of Oman
    •   Kingdom of Bahrain
    •   State of Kuwait
    •   State of Qatar
  • Advanced Initiative Company Trading[5]
    •   Kingdom of Saudi Arabia
  • Bergsala AB[6][7]
    •   Republic of Estonia
    •   Republic of Finland
    •   Republic of Latvia
    •   Republic of Lithuania
    •   Kingdom of Denmark
    •   Kingdom of Norway
    •   Kingdom of Sweden
  • CD Media S.E.[8][9]
    •   Republic of Türkiye
    •   Republic of Bulgaria
    •   Republic of Cyprus
    •   Hellenic Republic
    •   Romania
    •   Republic of Albania
    •   Republic of Croatia
    •   Republic of North Macedonia
    •   Republic of Serbia
    •   Republic of Slovenia
  • ConQuest Entertainment A.S.
    •   Czech Republic
    •   Hungary
    •   Republic of Poland
    •   Slovak Republic
  • Tencent[10]
    •   People's Republic of China
  • TorGaming, Ltd.[11]
    •   State of Israel

Formerly supported regions

The following regions are ones where Nintendo previously offered official distribution for its products, including Super Mario material, only to cease activity for various reasons:

  •   Russian Federation (via Nintendo of Europe SE; suspended in 2023 due to the Russian invasion of Ukraine)[12]
  •   Czechoslovak Socialist Republic/Czech and Slovak Federative Republic (via Stadlbauer;[13] defunct due to the country's dissolution in 1992; distribution continued in the successor states of the Czech Republic and Slovakia, initially through Stadlbauer and MPM[13][14] and later through ConQuest Entertainment A.S.)
  •   Federal Republic of Yugoslavia[13] (via Beosoft;[14] distribution later resumed in one successor state, Serbia, through CD Media S.E.[9])

Appearances in the Super Mario universe

The Nintendo logo appearing on Diddy Kong's cap and on the walls at Nintendo GameCube in Mario Kart: Double Dash!!

Home consoles

 
A variety of Nintendo consoles

Attachments and remodels

These consoles may have different names in different markets. The NES is known as the Family Computer (or Famicom) in Japan; the Super NES, subsequently as the Super Famicom. In 2003, a plug-in gamepad device called the iQue Player was released exclusively in China, and in simple terms, it is considered a variant of the Nintendo 64.

1 - Although the Nintendo Switch can also function as a handheld console, it is primarily marketed as a home console by Nintendo.

Handheld consoles

Remodels

Between 2004 and 2018, Nintendo authorized the release of some of its portable consoles in the mainland Chinese market under the "iQue" brand. For example, the Nintendo DS and the Nintendo 3DS XL are referred to as the iQue DS and the iQue 3DS XL, respectively, in China.

Gallery

Names in other languages

Language Name Meaning Notes
Japanese 任天堂
Nintendō
The formal name of the company; in hiragana it is written as 「にんてんどう」, two kanas or moras per kanji. Each of the kanji that make up its formal name means the following:
  • 任 (nin) means "responsibility," "work," or "obligation."
  • 天 (ten) means "sky."
  • 堂 () means "stately," "bless," or "sanctuary."
    • 天堂 (tendō) means "heaven."
This name comes from the Japanese saying 「運を天に任せる」 (un o ten ni makaseru), meaning "to leave one's luck to heaven." Consequently, Nintendo officially translates its name as "Leave Luck to Heaven." However, the historical validity of this is disputed, as the kanji for "Nintendo" can be translated in multiple other ways (e.g., "Temple of Free Hanafuda," referencing the company's origins as a playing card company); late president Hiroshi Yamauchi admitted in The History of Nintendo that he did not actually know what "Nintendo" meant, stating that the official translation was accepted by the company only because it sounded like "a plausible explanation."[15]
ニンテンドー[?]
Nintendō
Rough katakana form used for the Japanese names of some consoles.
ニンテンドウ[?]
Nintendō
Rough katakana form, written with the kana "u" (ウ) instead of the long sound symbol (ー). Used only in Super Smash Bros.'s Japanese name.
Arabic نينتندو[16]
Nintendo
-
Chinese 任天堂[?]
Rèntiāntáng
-
Finnish Nintendon[?] - Captain N: The Game Master
Nintendo[?]
Greek Νιντέντο[?]
Ninténto
-
Hebrew נינטנדו[?]
Nintendo
-
Korean 닌텐도[?]
Nintendo
-
Russian Нинтендо[?]
Nintendo
-
Spanish Nintendo[?] -

See also

References

  1. ^ Corporate Information : Company History. Nintendo Co., Ltd. (English). Retrieved December 15, 2024.
  2. ^ "IGN Presents: The History of Super Mario Bros."
  3. ^ a b c d e f "On 3rd March, Nintendo Switch will be available in the following European territories: Austria, Andorra, Belgium, Czech Republic, Denmark, Finland, France, Germany, Gibraltar, Guernsey, Hungary, Isle of Man, Italy, Jersey, Liechtenstein, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Republic of Ireland, Russia, San Marino, Spain, Sweden, Switzerland, the United Kingdom, the Vatican. It will also be available in South Africa at the same timing." – Nintendo (January 13, 2017). Nintendo Switch launches on 3rd March!. Nintendo (official South African site) (English). Retrieved November 24, 2024. (Archived November 24, 2024, 23:43:36 UTC via Wayback Machine.)
  4. ^ Active Bokei K.K.. Active Bokei K.K. (English). Retrieved July 3, 2024. (Archived June 3, 2024, 05:14:24 UTC via Wayback Machine.)
  5. ^ Advanced Initiative. Advanced Initiative Co. Trdg. (English). Retrieved July 4, 2024.
  6. ^ Joe Skrebels (December 9, 2019). The Lie That Helped Build Nintendo. IGN (English). Retrieved June 1, 2024. (Archived December 21, 2019, 23:17:14 UTC via Wayback Machine.)
  7. ^ Home. Bergsala (English). Retrieved September 26, 2024. (Archived June 14, 2024, 01:43:01 UTC via Wayback Machine.)
  8. ^ Enes K. (July 24, 2018). Resmi Açıklama Geldi: Nintendo Switch Türkiye'de Satışa Çıkıyor. Webtekno (Turkish). Retrieved June 5, 2024. (Archived October 17, 2018, 00:20:49 UTC via Wayback Machine.)
  9. ^ a b Partnerships. CD Media S.E. (English). Retrieved July 3, 2024. (Archived March 29, 2023, 11:50:20 UTC via Wayback Machine.)
  10. ^ Takashi Moshizuki, Shan Li (April 18, 2019). Nintendo, With Tencent's Help, to Sell Switch Console in China. The Wall Street Journal (English). Retrieved July 3, 2024. (Archived December 6, 2019, 20:13:54 UTC via Wayback Machine.)
  11. ^ March 12, 2019. לראשונה בישראל – תור גיימינג משיקה את נינטנדו בארץ ביבוא רשמ. IGN Israel (Hebrew). Retrieved June 5, 2024. (Archived May 15, 2019, 03:34:09 UTC via Wayback Machine.)
  12. ^ Leah J. Williams (June 1, 2023). Nintendo eShop to shut down in Russia. Gameshub (English). Retrieved July 6, 2024. (Archived February 25, 2024, 05:34:24 UTC via Wayback Machine.)
  13. ^ a b c Joshua Rogers (December 26, 2020). World of Nintendo: Exploring Nintendo in (Eastern) Europe. PAX (via YouTube) (English). Retrieved June 5, 2024. (Archived June 5, 2024, 20:16:14 UTC via Wayback Machine.)
  14. ^ a b The Retro Sofa (June 2, 2024). The Complete (ish) History of Nintendo's Arrival in Europe. YouTube (English). Retrieved November 15, 2024. (Archived October 6, 2024, 16:07:51 UTC via Wayback Machine.)
  15. ^ Brian Ashcraft (August 3, 2017). "Nintendo" Probably Doesn't Mean What You Think It Does. Kotaku (English). Retrieved September 16, 2024. (Archived August 19, 2024, 11:55:47 UTC via Wayback Machine.)
  16. ^ نينتندو السعودية (الممثل الرسمي). X (Arabic). Retrieved July 6, 2024.

External links